Ning (Stephanie) Su

Energizer
DISC Type : I

Manager of Influencer Marketing at Trip.com

Changning District, Shanghai, China

Overview

Ning (Stephanie) Su is the Manager of Influencer Marketing at Trip. com, with extensive experience building global creator strategies for companies like Temu and TikTok. Educated at the University of International Business and Economics, she is described by colleagues as hard-working, compassionate, and perseverant.

She built an entire global Key Opinion Leader (KOL) resource library from scratch, securing over 5, 000 stable creator collaborations for her company within six months.

Personality Overview

Imaginative

Informal

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Global Creator Partnerships
Has executed over 60 campaigns with 1000+ creators across 20+ countries, specializing in building and managing global influencer resources from the ground up.
E-commerce Marketing
Focuses on creating influencer content that drives results for e-commerce platforms and brands, developing methodologies to analyze and replicate successful campaigns.
Campaign Innovation
Pioneered new promotional models, such as launching a 13-event, 7-country multi-influencer live stream campaign to explore new commercial opportunities.

Media Appearances

Online Travel Agency Trip.com Launches Creator Ecosystem With 12K Influencers, $14M Incentive Fund. Featured in NetInfluencer

See Now

Work History

1-2024
Manager of Influencer Marketing at Trip.com
6-2023 - 12-2023
Influencer Marketing Manager at Temu
12-2021 - 6-2023
Creator Solutions at TikTok for Business
11-2020 - 7-2021
Global Influencer Marketing Specialist at YOKICHI(BEIJING) TECHNOLOGY CO., LIMITEE
5-2020 - 7-2020
Marketing intern (France) at AfterShokz

Education

2015 - 2020
Bachelor's degree from University of International Business and Economics
2018 - 2019
Sales and marketing from Rennes School of Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : Changning District, Shanghai, China Job Level : Middle Designation : Manager of Influencer Marketing at Trip.com
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Insights For Selling To Ning (Stephanie)

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ning (Stephanie) is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Ning (Stephanie)

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ning (Stephanie) move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Ning (Stephanie) take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Ning (Stephanie)

Personality Compatibility


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