Lindsey Simpson

Critic
DISC Type : C

Account Manager at Viant Technology

Los Angeles, California, United States

Overview

Lindsey is a marketing strategist with experience in account management at ad-tech firm Viant Technology. Her background from the University of Arkansas is complemented by a Google Ads Search Certification, showing a strong foundation in data-driven advertising and client success.

Lindseys academic path included an honors exchange program for Economics & Marketing in Madrid, Spain, suggesting an appreciation for international perspectives and diverse cultures. Her coursework in consumer behavior indicates a deep interest in the psychology behind purchasing decisions.

Unique fact: While at university, she was a supplemental instructor for Data Analytics & Economics, highlighting her early expertise in quantitative analysis.

Personality Overview

Critic

Precise

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Data-Driven Marketing
Her background as a Data Analytics instructor and a Google Ads certification highlight her focus on using data to inform marketing strategies.
Consumer Behavior
Based on her specific university coursework, she has a foundational interest in understanding the psychology that drives consumer decisions.
Advertising Technology
Her direct experience as an Account Manager at Viant Technology places her firmly within the ad-tech landscape.

Media Appearances

Lindsey has no verified media appearances

Work History

8-2025
Account Manager at Viant Technology
11-2021 - 6-2023
Senior Marketing Strategist at SheerID
5-2018 - 11-2021
Senior Marketing Manager at Timelapse
8-2017 - 5-2018
Data Analytics & Economics Supplemental Instructor at University of Arkansas
8-2017 - 5-2018
Brand Ambassador at Adobe

Education

Honors Exchange for Economics & Marketing from Universidad Carlos III de Madrid
Honors Bachelor of Science in Business Adminstration from University of Arkansas ­- Sam M. Walton College of Business

More Information

Social Presence :

Prographics :

Exp : 6 Location : Los Angeles, California, United States Job Level : Middle Designation : Account Manager at Viant Technology
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Insights For Selling To Lindsey

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lindsey is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Lindsey

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Lindsey move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lindsey take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lindsey

Personality Compatibility


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