Lindsley Ruth

Doer
DISC Type : sd

President and CEO at Infinite Electronics, Inc.

Bryan, Texas, United States

Overview

Lindsley Ruth is the President and CEO of Infinite Electronics, leveraging over 30 years of global leadership in electronics and distribution. An alumnus of Texas A&M University, he specializes in driving transformative growth and operational excellence. His career is marked by significant achievements, including leading RS Group from the FTSE 250 to the FTSE 100.

Outside of his executive roles, Lindsley is passionate about leadership that empowers people. He has spoken about the personal toll of high-stakes leadership and the importance of maintaining mental and physical health. In his downtime, he enjoys reading, citing the Jack Reacher series as a way to unwind from business.

Unique fact: He is the author of a book on the transformation in wholesale distribution, which is set to be published in 2025.

Personality Overview

Risk-Accepting

Fast-paced

Deliberate Doer

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Leadership Philosophy
Believes that a company's staff are its top stakeholders and that prioritizing their well-being and engagement leads to better customer service and business performance.
Strategic Transformation
Has a track record of turning around underperforming businesses, including leading RS Group's significant financial and market growth, moving it into the FTSE 100.
Wholesale Distribution
Has deep expertise in the distribution industry and is authoring a book on the subject, titled "Becoming First Choice, " scheduled for a 2025 release.

Media Appearances

Lindsley has no verified media appearances

Work History

3-2025
President and CEO at Infinite Electronics, Inc.
1-2024
Co-Founder and Senior Advisor at Dianomi Partners
1-2023
Book Author at Becoming First Choice
5-2019 - 9-2024
Non Executive Director at Ashtead Group Plc
4-2015 - 12-2022
Group CEO at RS Group plc

Education

1992 - 1994
MBA from Texas A&M University
1988 - 1992
Industrial Distribution from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Bryan, Texas, United States Job Level : Leadership Designation : President and CEO at Infinite Electronics, Inc.
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Insights For Selling To Lindsley

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lindsley is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lindsley

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lindsley move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lindsley take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lindsley

Personality Compatibility


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