Lucy Darch

Inspirer
DISC Type : id

CEO at Wave Utilities

Greater Oxford Area, United Kingdom

Overview

Lucy Darch is the CEO of Wave Utilities, a prominent joint venture in the UKs non-household water market. An experienced leader in the utilities sector, she specializes in new entrant start-ups, business growth, and digital delivery. Colleagues and peers frequently describe her as brilliant, focused, driven, and professional.

She led the launch of the Online Account Management platform at British Gas, which achieved a 9/10 usability rating from business customers.

Personality Overview

Achievment Oriented

Charming & Persuasive

Decisive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Water Efficiency
Actively developing Wave's water efficiency propositions, including through recent acquisitions of technology to unlock insights and savings for customers.
Customer Experience
Maintains a strong passion for the customer journey, both online and offline, and has a track record of delivering highly-rated digital tools.
Team & Culture
Focuses on nurturing talent and bringing high-performing teams together, successfully achieving low employee attrition rates and high engagement.

Media Appearances

CEO Lucy Darch appointed to MOSL Board. Featured in Wave Utilities

See Now

Work History

9-2017
CEO at Wave Utilities
11-2021 - 10-2024
Strategic Panel Member at Market Operator Services Limited (MOSL)
9-2020 - 9-2023
NED at Market Operator Services Limited (MOSL)
10-2015 - 9-2017
Managing Director - NWG Business at Northumbrian Water Group
10-2013 - 9-2015
Head of Digital & Marketing at British Gas Business

Education

1988 - 1991
2:1 Hons from Oxford Brookes University
1975 - 1988
Education details unavailable from Shrewsbury High School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Oxford Area, United Kingdom Job Level : Leadership Designation : CEO at Wave Utilities
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Insights For Selling To Lucy

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucy is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lucy

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Lucy move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Lucy take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Lucy

Personality Compatibility


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