Lucy Darch in

Lucy Darch

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CEO at Wave Utilities
📍 Greater Oxford Area, United Kingdom

Lucy Darch is the CEO of Wave Utilities, a prominent joint venture in the UKs non-household water market. An experienced leader in the utilities sector, she specializes in new entrant start-ups, business growth, and digital delivery. Colleagues and peers frequently describe her as brilliant, focused, driven, and professional.

She led the launch of the Online Account Management platform at British Gas, which achieved a 9/10 usability rating from business customers.

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Experience
11 Years
Current Role
CEO
Job Level
Leadership
Location
Greater Oxford Area, United Kingdom
Personality Overview

How Lucy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lucy cares about

Water Efficiency
Actively developing Wave's water efficiency propositions, including through recent acquisitions of technology to unlock insights and savings for customers.
Customer Experience
Maintains a strong passion for the customer journey, both online and offline, and has a track record of delivering highly-rated digital tools.
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Career

Work history

9-2017
CEO
Wave Utilities
11-2021 - 10-2024
Strategic Panel Member
Market Operator Services Limited (MOSL)
9-2020 - 9-2023
NED
Market Operator Services Limited (MOSL)
10-2015 - 9-2017
Managing Director - NWG Business
Northumbrian Water Group
10-2013 - 9-2015
Head of Digital & Marketing
British Gas Business
In the press

Media appearances

CEO Lucy Darch appointed to MOSL Board. Featured in Wave Utilities
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Education
1988 - 1991
2:1 Hons
Oxford Brookes University
1975 - 1988
Education details unavailable
Shrewsbury High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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