Lineke Essed

Critic
DISC Type : C

Projectleider en contentstrateeg at Lineke Essed

Diemen, North Holland, Netherlands

Overview

Lineke Essed is a freelance communication and content strategist with over 20 years of experience, specializing in helping organizations through pivotal moments like website launches, new partnerships, or brand repositioning. People who have worked with her describe her as knowledgeable, action-oriented, and having a positive yet critical eye. She holds a Bachelors in hotel administration.

Based in Diemen, Lineke often uses creative storytelling and personal anecdotes from her life on social media to illustrate professional points. She is a mother and shows engagement in her local community, such as using her platform to help her sons school find a teacher.

While on a trip 1, 088 kilometers away, she received a live-text report from her neighbor about a burglar on her garden wall.

Personality Overview

Information Seeker

Negotiator

ROI Driven

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Strategic Content
Her 20-year career is centered on developing content strategies for organizations, particularly during launches, collaborations, or repositioning efforts.
Clear Communication
She creatively advocates against jargon and bureaucratic language, comparing them to getting rid of persistent silverfish in a recent article.
Brand Positioning
She helps organizations define their direction and translates those choices into practical content and guidelines that work in practice.

Media Appearances

Lineke has no verified media appearances

Work History

8-2023 - 12-2024
Projectleider en contentstrateeg at Lineke Essed
2-2020
Strategische communicatie en content at Lineke Essed
2010 - 1-2020
Senior contentspecialist | Adviseur online communicatie - faculteit Techniek at Hogeschool van Amsterdam
2008 - 2009
PR & Communicatie Manager Woonbeurs Amsterdam at HPR Organisatie

Education

2019 - 2019
BlogPro - zakelijk bloggen from De Blogacademie
1995 - 2000
Bachelor of hotel administration from Hotel Management School Maastricht

More Information

Social Presence :

Prographics :

Exp : 16 Location : Diemen, North Holland, Netherlands Job Level : N/A Designation : Projectleider en contentstrateeg at Lineke Essed
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Insights For Selling To Lineke

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lineke is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Lineke

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Lineke move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lineke take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lineke

Personality Compatibility


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