Linus Eriksson Noren

Questioner
DISC Type : c

Founder & CEO at TechCredit Partners

London, England, United Kingdom

Overview

Linus Eriksson Noren is the Founder and CEO of TechCredit Partners, specializing in securing $5M-$100M debt facilities for tech and high-growth companies. An alumnus of Grenoble Ecole de Management, his background includes investment banking, consulting for FTSE 250 companies, and a role at the fast-growing firm AlphaSights.

Beyond his expertise in finance, Linus appears to value physical challenges and endurance. He has participated in demanding obstacle course races like the "Tough Viking", suggesting a disciplined and resilient personality outside of his professional life.

Unique fact: He has co-authored articles discussing the nuances of M&A strategies for brand aggregators.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Debt Financing
As the core of his business, he frequently discusses market trends and has been a podcast guest speaking on debt financing for SMB acquisitions.
M&A Strategy
He researches and writes about how roll-up and holding companies structure their M&A and origination functions.
Go-to-Market Evolution
He has shared research and insights on the rapid changes within go-to-market organizations, including new tech stacks and roles.

Media Appearances

Linus has no verified media appearances

Work History

6-2023
Founder & CEO at TechCredit Partners
2-2023 - 5-2023
Entrepreneur in Residence at Antler
3-2021 - 2-2023
Head Of Global Sales at Vianova I/O
8-2017 - 3-2021
Investment Banking and Consulting at Various Companies
5-2016 - 7-2017
Associate at AlphaSights

Education

2014 - 2016
Bachelor of international business from Grenoble Ecole de Management
2012 - 2012
Civil Engineering from Linköping University

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder & CEO at TechCredit Partners
URL has been copied!

Insights For Selling To Linus

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linus is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Linus

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Linus move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Linus take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Linus

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.