Tanvi Goyal

Critic
DISC Type : C

Shopper & Customer Marketing Manager at NIVEA INDIA

Gurugram, Haryana, India

Overview

Tanvi Goyal is a Shopper & Customer Marketing Manager at NIVEA, specializing in brand strategy and consumer behavior. An alumna of MICA, she has a proven track record of driving category growth and managing P&L from her time at GlobalBees. People who have worked with her describe her as a fast learner and a great team player.

Outside of her marketing career, Tanvi is passionate about exploring new ideas, with a particular interest in storytelling, cultural trends, and reading. She enjoys decoding consumer behavior and applying those insights creatively, both in and out of the workplace. Her professional accolades reflect a deep interest in sustainable business practices.

Unique fact: Tanvi was the National Winner of the L’Oréal Sustainability Challenge in 2022.

Personality Overview

Precise

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Brand Strategy
Her profile intro states she is passionate about building brands that resonate and crafting strategies that drive growth. She invites connections to discuss brand strategy.
Consumer Insights
She expresses a keen interest in decoding consumer behavior and using those insights, as seen in her posts about shopper psychology and FMCG trends.
E-commerce Growth
Her experience at GlobalBees and her posts on e-commerce shelf space ("eye level = buy level") highlight her focus on digital retail and online brand positioning.

Media Appearances

Tanvi has no verified media appearances

Work History

10-2025
Shopper & Customer Marketing Manager at NIVEA INDIA
4-2023 - 10-2025
Assistant Category Manager at GlobalBees
4-2022 - 6-2022
Marketing Intern- Summer Internship at GlobalBees
1-2022 - 3-2022
Public Relations Intern at VAHDAM® India
9-2020 - 3-2021
Audit Assistant at Deloitte India (Offices of the US)

Education

2021 - 2023
PGDM from MICA | The School of Ideas
2017 - 2020
Bachelor of Commerce - BCom from Shaheed Bhagat Singh College

More Information

Social Presence :

Prographics :

Exp : 3 Location : Gurugram, Haryana, India Job Level : Middle Designation : Shopper & Customer Marketing Manager at NIVEA INDIA
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Insights For Selling To Tanvi

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanvi is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Tanvi

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Tanvi move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Tanvi take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Tanvi

Personality Compatibility


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