Liona Chan

Commander
DISC Type : D

AVP, Industry Marketing and Events at DiGennaro Communications

New York, New York, United States

Overview

Liona is a results-driven AVP of B2B Marketing at DiGennaro Communications, specializing in building compelling integrated campaigns for enterprise clients. An alumna of American University, she has deep expertise in events and customer advocacy. Colleagues describe her as talented, focused, organized, and having a high standard of quality.

Outside of her marketing career, Liona is passionate about personal growth and wellness. She recently took a career break to travel and spend time with loved ones. During this time, she pursued a personal life goal, demonstrating her dedication and focus in non-professional settings as well.

She fulfilled one of her life goals by completing a RYT-200 hour yoga teaching certification in Costa Rica.

Personality Overview

Candid & Clear

Impact-Driven

Very Quick

They respond well to strong and respectful communication.  More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.

Topics They Care About

B2B Marketing
Her career is focused on creating integrated B2B marketing campaigns that successfully drive revenue, engagement, and brand growth for high-value enterprise clients.
Event Management
Has deep expertise in leading the strategic planning and execution for large-scale events, including launching a first-ever global customer forum with only 4. 5 months of lead time.
Customer Advocacy
Focuses on building and scaling customer advocacy programs as a key marketing channel, highlighted as a core component of her professional expertise.

Media Appearances

Liona has no verified media appearances

Work History

7-2025
AVP, Industry Marketing and Events at DiGennaro Communications
4-2024 - 5-2025
Marketing Consultant at Worldly
9-2023 - 12-2023
Layoff/position eliminated at Career Break
8-2021 - 9-2023
Senior Marketing Manager at Quotient Technology Inc.
5-2019 - 8-2021
Manager Corporate Marketing at Quotient Technology Inc.

Education

Bachelor of Arts - BA from American University
Media Studies from John Cabot University

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : N/A Designation : AVP, Industry Marketing and Events at DiGennaro Communications
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Insights For Selling To Liona

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liona is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Liona

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Liona move?

  • They can take decisions very fast if you manage to convince them.
  • Can Liona take some risk or not?

  • The risks don’t matter much to them.

You And Liona

Personality Compatibility


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