Lionel Buttin in

Lionel Buttin

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Associate Director, Strategic Marketing EMEA at BD
📍 Lausanne Metropolitan Area, Switzerland

Lionel is the EMEA Strategic Marketing Director at BD, with 17 years of experience closing the gap between MedTech innovation and patient access. He focuses on insight-driven strategic marketing and portfolio positioning. Colleagues describe him as a creative, resilient, and strategic thinker with a positive attitude.

Currently living in Switzerland, Lionel is multilingual (French, English, Spanish) and has previously lived in France, Australia, and Spain. He is a self-taught graphic designer, passionate about exploring creativity through vectors, typography, and colors in his spare time.

He received the prestigious BD CEO Excellence Award in 2023 for his extraordinary contributions to the companys strategy.

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Experience
21 Years
Current Role
Associate Director, Strategic Marketing EMEA
Job Level
Mid-senior
Location
Lausanne Metropolitan Area, Switzerland
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lionel cares about

Sustainable Healthcare
Actively discusses and posts about creating a sustainable healthcare ecosystem for future generations while keeping the health of the planet in mind.
Meaningful MedTech
Believes true innovation isn't just new technology, but solutions that offer significant improvements to functionality and patient outcomes.
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Career

Work history

2-2021
Associate Director, Strategic Marketing EMEA
BD
7-2019 - 1-2021
Associate Director, Strategic Marketing Europe
BD
4-2018 - 7-2019
Director of Marketing EMEA
The Velcro Companies
1-2013 - 4-2018
Medical Strategic Business Unit Manager - EMEA
The Velcro Companies
4-2009 - 1-2013
Global Marketing Manager
Gambro
In the press

Media appearances

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Education
2001 - 2004
Master's degree
IFAG - L'école de management et d’entrepreneuriat
1999 - 2001
Associate's degree
Université Claude Bernard Lyon 1
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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