Lisa Azzuolo

Trailblazer
DISC Type : DI

Chief Strategy and Growth Officer at Lavery

Greater Toronto Area, Canada

Overview

Lisa Azzuolo is the Chief Strategy and Growth Officer at Lavery, leveraging extensive experience in marketing and business development within the legal sector. Described by peers as an inspiring, credible, and exemplary leader, she previously held CMO roles at prominent national law firms. Lisa is a graduate of the University of Montreals law school.

Lisa is an avid reader, recommending both business memoirs like "Shoe Dog" by Phil Knight and fiction thrillers such as "Rock Paper Scissors" by Alice Feeney. She is also actively involved in her community, serving as the Immediate Past Chair for the Oakville Chamber of Commerce.

Unique fact: Lisa was a featured panelist at the Thomson Reuters CMBDO Forum, where she debated the strategic differences between large and mid-sized law firms.

Personality Overview

Assertive

Charismatic

Persuasive

They are not against taking risks and can make tough decisions when required.
  They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Topics They Care About

Client Relationships
Moderated a webinar on "Activating High-Impact Client Relationships" and emphasizes authenticity in building connections, as seen in her public posts.
Law Firm Strategy
Participated in a panel discussion at a Thomson Reuters forum on the distinct challenges and opportunities facing large versus mid-sized law firms.
Community Involvement
Serves as the Immediate Past Chair on the Board of Directors for the Oakville Chamber of Commerce, showing deep engagement with her local business community.

Media Appearances

Lisa has no verified media appearances

Work History

1-2025
Chief Strategy and Growth Officer at Lavery
7-2016 - 3-2024
Chief Marketing Officer at Bennett Jones LLP
9-2011 - 6-2016
Vice President, Marketing and Communications at Genworth Canada
4-2007 - 7-2011
National Director, Marketing at Norton Rose Fulbright
6-2001 - 5-2007
Marketing Manager at Torys LLP

Education

Education details unavailable from Generative AI for Marketing
Global Leadership Training Program from CEO Global Network

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Toronto Area, Canada Job Level : Leadership Designation : Chief Strategy and Growth Officer at Lavery
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lisa

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Lisa take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lisa

Personality Compatibility


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