Lisa Berlin Wright

Visionary
DISC Type : Ds

Head of Licensing at Bonkers Toys

Boca Raton, Florida, United States

Overview

Lisa has no verified overview

Personality Overview

Big Vision Person

Objective Evaluator

Direct & Assertive

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

5-2023
Head of Licensing at Bonkers Toys
10-2019 - 4-2023
Senior Vice President, Consumer Product Licensing, Creators at Semaphore Premier Licensing
10-2019
Head of Licensing and Partnerships at Tie-In Pro
Senior Vice President Worldwide Promotions - Consumer Products Group at Universal Studios Hollywood

Education

BFA from New York University
Certificate from Harvard University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Boca Raton, Florida, United States Job Level : Mid-senior Designation : Head of Licensing at Bonkers Toys
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lisa

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lisa take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lisa

Personality Compatibility


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