Lisa Borak

Inquirer
DISC Type : cd

Head of Marketing at Hero Cosmetics

Westfield, New Jersey, United States

Overview

Lisa has no verified overview

Personality Overview

Demanding

Judgemental

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

1-2024
Head of Marketing at Hero Cosmetics
4-2022 - 1-2024
Senior Director, Home Care Marketing at Church & Dwight Co., Inc.
7-2019 - 5-2022
Director of Marketing, Home Care at Church & Dwight Co., Inc.
7-2013 - 6-2019
Director, Global New Product Innovation at Church & Dwight Co., Inc.
2-2011 - 3-2013
Senior Consultant, North America Marketing at Avon Products

Education

1995 - 1998
MBA from Fordham Gabelli School of Business
1989 - 1993
B.S. in Business Administration from University of Delaware

More Information

Social Presence :

Prographics :

Exp : 25 Location : Westfield, New Jersey, United States Job Level : Mid-senior Designation : Head of Marketing at Hero Cosmetics
URL has been copied!

Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Lisa

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lisa take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Lisa

Personality Compatibility


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