Lisa DeStefano

Examiner
DISC Type : cs

Founder at DeStefanoWorksLLC

Atlanta, Georgia, United States

Overview

Lisa has no verified overview

Personality Overview

Unexpressive

Overcautious

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

1-2023
Founder at DeStefanoWorksLLC
2-2017 - 8-2022
VP Brand Marketing & Creative at The Home Depot
4-2013 - 1-2017
VP Marketing & Private Brand Management at The Home Depot
10-2008 - 3-2012
Div. VP Brand Communications & Strategy at JCPenney
3-2006 - 4-2013
VP Strategic Marketing at JCPenney

Education

Fashion Merchandising from The Ohio State University
Business Administration and Management from The Ohio State University Fisher College of Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Founder at DeStefanoWorksLLC
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Lisa

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Lisa take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Lisa

Personality Compatibility


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