Lisa Driver

Pioneer
DISC Type : sdi

Chief Executive Officer at Booyah Vitality

Hastings, England, United Kingdom

Overview

Lisa Driver is the Founder and CEO of Booyah Vitality, a health drinks company. A Registered Naturopathic Nutritional Therapist with a diploma from the College of Naturopathic Medicine, she has worked in the nutrition and fitness industry since 1995, driven by the belief that food is medicine.

Her personal struggles with gut health inspired her to pursue nutritional therapy and eventually launch Booyah Vitality. A Pilates instructor, she first started creating health drinks for her class members. The business is a family affair, started with her husband and children during the pandemic.

Interesting fact: Booyah Vitality was born in the Driver familys garage during the 2020 lockdown, with their sons bedroom repurposed for box storage.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Gut Health
Her personal journey with gut issues was the catalyst for her career in nutritional therapy and the founding of her kombucha company.
Naturopathic Nutrition
She is a qualified Naturopathic Nutritional Therapist and is a vocal ambassador for the concept of "food as medicine, " which is the foundation of her products.
Startup Growth
She has grown her business from a home kitchen to a company with over 200 stockists and is actively seeking investment for the next stage of growth.

Media Appearances

Lisa Driver, Founder and Managing Director of Booyah Vitality. Featured in YouTube

See Now

Work History

1-2020
Chief Executive Officer at Booyah Vitality
3-2020
Managing Director at Booyah Vitality
1-2018
Naturopathic Nutritional Therapist at Self-employed

Education

1-2015 - 12-2017
Diploma from CNM College of Naturopathic Medicine

More Information

Social Presence :

Prographics :

Exp : 8 Location : Hastings, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Booyah Vitality
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lisa

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are generally fast movers and can take quick decisions
  • Can Lisa take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lisa

Personality Compatibility


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