LISA FORMICA

Inquirer
DISC Type : cd

Partner at FMI COMPLETE MAIL SOLUTIONS

Philadelphia, Pennsylvania, United States

Overview

Lisa Formica is a Partner at FMI Complete Mail Solutions, specializing in direct marketing production. Described as having extensive industry knowledge and leadership, she frequently presents at the National Postal Forum on marketing and technology. She holds an MBA from Saint Josephs University and a degree from Temple University.

Lisa is deeply involved in community service as the Secretary on the Board of Directors for the Council for Relationships, an organization focused on mental health. Her background includes studying at Parsons School of Design and previously owning a business that resold luxury home goods and antiques.

Unique fact: Lisa holds a certificate in Behavioral Economics from the Chicago School of Psychology, blending psychology with marketing.

Personality Overview

Hard To Convince

Judgemental

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Direct Mail Strategy
As a partner at FMI, she helps clients optimize direct mail campaigns by leveraging unique digital solutions and USPS cost-saving initiatives.
USPS Initiatives
She serves as the Industry Co-Chair for the Greater Philadelphia Postal Customer Council, demonstrating deep expertise in postal regulations and incentives.
Mental Health Advocacy
Serves as Secretary on the Board of Directors for the Council for Relationships, actively supporting the organization's mission to provide accessible mental health services.

Media Appearances

LISA has no verified media appearances

Work History

1-2021
Partner at FMI COMPLETE MAIL SOLUTIONS
1-2017
Industry Co Chair at Greater Philadelphia Postal Customer Council
10-1987 - 12-2020
President at FMI Direct Mail Marketing, Inc.
Board Member at DMEF
Owner at Twist

Education

2002 - 2004
Master of Business Administration (MBA) from Saint Joseph's University - Erivan K. Haub School of Business
1982 - 1988
Bachelor's degree from Temple University

More Information

Social Presence :

Prographics :

Exp : 38 Location : Philadelphia, Pennsylvania, United States Job Level : N/A Designation : Partner at FMI COMPLETE MAIL SOLUTIONS
URL has been copied!

Insights For Selling To LISA

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with LISA is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from LISA

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will LISA move?

  • They are neither the fastest decision makers nor the slowest.
  • Can LISA take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And LISA

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.