Lisa Franco

Commander
DISC Type : D

Senior Outbound Marketing Manager at POLYWOOD®

Greater Boston, United States

Overview

Lisa has no verified overview

Personality Overview

Strong-Willed

Impact-Driven

Decisive

They like to be in a position where they can control the conversation and terms.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

11-2022
Senior Outbound Marketing Manager at POLYWOOD®
9-2021 - 10-2022
Senior Marketing Manager at JiffyShirts.com
2020 - 4-2021
Marketing Contractor at Self-Employed
8-2018 - 12-2019
Director of Marketing & E-commerce and Other Roles at DAI Holding, LLC
8-2015 - 8-2018
Senior Manager, Planning and Analytics at Coldwater Creek

Education

Masters in Marketing Analytics from Bentley University - McCallum Graduate School of Business
Bachelor's from Saint Anselm College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Boston, United States Job Level : Middle Designation : Senior Outbound Marketing Manager at POLYWOOD®
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lisa

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lisa take some risk or not?

  • The risks don’t matter much to them.

You And Lisa

Personality Compatibility


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