Lisa Frasher

Inquirer
DISC Type : cd

Director, Category & Shopper Strategy at Perrigo Company plc

Columbus, Ohio, United States

Overview

Lisa has no verified overview

Personality Overview

Judgemental

ROI Conscious

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

4-2024
Director, Category & Shopper Strategy at Perrigo Company plc
12-2021 - 4-2024
Commercial Strategy & Implementation, Nutrition at Perrigo Company plc
11-2017 - 2-2022
Associate Director, Sales at Perrigo Company plc
2-2009 - 9-2010
Director, Marketing & Product Management at Cardinal Health
7-2007 - 2-2009
Manager, Pharm Strategic Sourcing at Cardinal Health

Education

Bachelor of Science from Franklin University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Columbus, Ohio, United States Job Level : Mid-senior Designation : Director, Category & Shopper Strategy at Perrigo Company plc
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Lisa

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lisa take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Lisa

Personality Compatibility


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