Lisa Gralnek

Pioneer
DISC Type : DSI

Global Head of Sustainability & Impact at iF DESIGN

New York City Metropolitan Area, United States

Overview

Lisa is a brand building expert with 25 years of experience helping design-driven companies grow. She is the US Managing Director for iF DESIGN and also serves as their Global Head of Sustainability & Impact. Colleagues describe her as a strategic, tireless, and focused leader who excels at execution.

Lisa is an intellectually curious individual who explores future trends and global challenges through her interview series, "FUTURE OF XYZ". She engages with international experts and visionary leaders on a wide range of topics, driven by a desire to understand where the world is heading and how to create positive change.

Unique Fact: Lisa opened the first-ever North American subsidiary for iF Design, a globally respected design organization founded in Germany in 1953.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Sustainability & Impact
As Global Head of Sustainability & Impact at iF DESIGN, she integrates social and environmental criteria into the prestigious iF DESIGN AWARD and promotes the iF SOCIAL IMPACT PRIZE.
Values-led Branding
Her entire career is focused on building brands that intentionally converge great design, superior business performance, and positive social and environmental impact.
Circular Economy
She presented on "Digital Design for a Circular Future" at the SXSW Interactive Festival, advocating for designing digital products and services with less environmental waste.

Media Appearances

Design As a Force for Good with Lisa Gralnek of iF Design. Featured in Apple Podcasts

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Lisa Gralnek, Managing Director - US + Global Head of Sustainability & Impact at iF Design. Featured in Surround Podcasts

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Lisa Gralnek of iF Design: Five Strategies Our Company Is Using To Tackle Climate Change. Featured in Medium (Authority Magazine)

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Work History

9-2023
Global Head of Sustainability & Impact at iF DESIGN
5-2023
US Managing Director at iF DESIGN
11-2020
Creator & Host at FUTURE OF XYZ
12-2017
Principal & Founder at LVG & Co.
3-2024
Impact Council Member at Fast Company

Education

Master of Business Administration (MBA) from INSEAD
Bachelor of Arts (BA) from Bates College

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Global Head of Sustainability & Impact at iF DESIGN
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lisa

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are generally fast movers and can take quick decisions
  • Can Lisa take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lisa

Personality Compatibility


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