Lisa Haraba

Examiner
DISC Type : sc

Practice Director at Results.

St Albert, Alberta, Canada

Overview

As the Practice Director at Results. , Lisa Haraba helps CEOs and leadership teams translate strategy into action. With a background that includes two decades in senior marketing leadership at Alberta Blue Cross, she focuses on building alignment, accountability, and clarity. She holds a Bachelor of Management from The University of Lethbridge.

Outside of work, Lisa is an avid outdoor enthusiast, enjoying camping, kayaking, and cross-country skiing. She stays grounded through yoga, meditation, and spin classes. A supporter of community initiatives like the YWCA Rose Campaign, she finds balance between her professional life and adventures with her teenage son.

Interesting fact: Lisa has rediscovered spin, finding that the loud music and flashing lights are uniquely effective at quieting her mind.

Personality Overview

Process Oriented

Tough To Convince

Unexpressive

Being observant comes to them naturally.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Leadership Alignment
Her role is centered on helping CEOs and leadership teams build stronger alignment to drive consistent execution and turn strategy into action.
Client Experience
She actively brainstorms thoughtful ways to delight clients and emphasizes building meaningful relationships as a core part of her approach.
Community Support
She publicly supports causes like the YWCA Rose Campaign, an initiative aimed at ending gender-based violence, and is listed as a community donor.

Media Appearances

Lisa has no verified media appearances

Work History

9-2025
Practice Director at Results.
10-2024
Realtor® - eXp Realty at Self-employed
5-2024 - 10-2024
Realtor® at Royal LePage Premier Real Estate
10-2017 - 9-2023
Director of Marketing at Alberta Blue Cross
7-2016 - 10-2017
Customer Marketing Manager at Alberta Blue Cross

Education

2000 - 2002
Bachelor of Management from The University of Lethbridge
1998 - 2000
Management Studies Diploma from MacEwan University

More Information

Social Presence :

Prographics :

Exp : 22 Location : St Albert, Alberta, Canada Job Level : Mid-senior Designation : Practice Director at Results.
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Lisa

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Lisa take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Lisa

Personality Compatibility


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