Lisa Jade Hutchings

Activist
DISC Type : Cd

Writer, Storyteller & Strategist at Freelance

Cape Town, Western Cape, South Africa

Overview

Lisa is a freelance writer and narrative strategist with over a decade of experience helping brands like Google and Marriott International tell their stories. Described by colleagues as creative, resilient, and compassionate, she holds a Diploma in Creative Writing from the University of Cambridge.

Lisa is deeply committed to sustainability, inclusivity, and mental health awareness. This is evident in her work with clients like WWF and Greenpeace, and her role as a writer for Googles The Neu Project, which focuses on neurodiversity in event and workplace design.

She has been recognized as one of the "50 Most Influential Women Leaders" and "Top 40 Women in MICE" (Meetings, Incentives, Conferences, and Exhibitions).

Personality Overview

Perfectionist

Logical And Quick

Observative

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Brand Storytelling
Her core professional focus is helping brands find and articulate their unique narrative to connect with audiences and drive engagement.
Sustainability Communications
She founded a boutique agency specializing in sustainability and has worked with numerous environmental organizations, including WWF and Greenpeace.
Neurodiversity Advocacy
As a writer for Google's The Neu Project, she is actively involved in creating more inclusive and accessible spaces for neurodivergent individuals.

Media Appearances

Lisa has no verified media appearances

Work History

11-2020
Writer, Storyteller & Strategist at Freelance
9-2021 - 6-2022
Branded Content & Editorial Writer at EventMB
11-2016 - 9-2021
Founder & Head Ginger at GingerBiscuit

Education

2023 - 2024
Diploma in Creative Writing: Advanced Non-Fiction from University of Cambridge
2022 - 2023
Undergraduate Certificate in Creative Writing: Creative Non-Fiction from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 5 Location : Cape Town, Western Cape, South Africa Job Level : Junior Designation : Writer, Storyteller & Strategist at Freelance
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Insights For Selling To Lisa Jade

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa Jade is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Lisa Jade

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Lisa Jade move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lisa Jade take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Lisa Jade

Personality Compatibility


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