Lisa Li

Examiner
DISC Type : cs

Senior Director, US and Canada Tax & Global Transfer Pricing at Uber

San Francisco Bay Area, United States

Overview

Xue Li serves as the Senior Director for US and Canada Tax & Global Transfer Pricing at Uber. Leveraging her Ph. D. from the University of Massachusetts Amherst and senior management experience from Ernst & Young, she leads complex international tax strategy, compliance, and global transfer pricing.

She holds a Ph. D. and authored the publication "What Really Matters in Profit Potential? ", demonstrating deep expertise that connects academic theory with practical application.

Personality Overview

Overcautious

Tough To Convince

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. Being observant comes to them naturally.

Topics They Care About

Global Transfer Pricing
Her core responsibility involves shaping Uber's transfer pricing structure, and she is actively hiring experts to tackle complex and interesting TP issues.
International Tax Strategy
She leads the design and execution of U. S. international tax strategies to support Uber's rapidly growing global business.
Building Tax Teams
She is passionate about building a "dream team" of tax professionals and frequently posts about hiring leaders to mentor and drive impact at Uber.

Media Appearances

Lisa has no verified media appearances

Work History

3-2025
Senior Director, US and Canada Tax & Global Transfer Pricing at Uber
2-2023 - 2-2025
Director, US and Canada Tax & Global Transfer Pricing at Uber
9-2019 - 1-2023
Director, Global Transfer Pricing and Special Projects at Uber
9-2007 - 11-2016
International Tax & Transaction Services - Transfer Pricing Senior Manager at Ernst & Young

Education

Ph.D. from University of Massachusetts Amherst
Master of Science from Golden Gate University

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Senior Director, US and Canada Tax & Global Transfer Pricing at Uber
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Lisa

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Lisa take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Lisa

Personality Compatibility


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