Lisa Lum

Enthusiast
DISC Type : i

Senior Director, Global Catalog Digital Marketing for Warner Music Group|RHINO Entertainment at Warner Music Group

Los Angeles, California, United States

Overview

Lisa Lum is the Senior Director of Global Catalog Digital Marketing at Warner Music Groups RHINO Entertainment. She has built her career within WMG, specializing in developing strategies for audience growth and digital campaigns for legendary artists. She holds a bachelors degree from Loyola Marymount University.

Based on her social activity, Lisa is a passionate fan of the Grateful Dead, frequently referencing the bands iconic symbols. She also shows a professional interest in major media companies like The Walt Disney Company and Sony Pictures Entertainment.

Her social posts celebrate the Grateful Deads 60th anniversary, pointing to a deep personal connection with the band.

Personality Overview

Optimistic

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Music Catalog Strategy
Her entire role is focused on creating digital marketing and optimization strategies for Warner Music's extensive back catalog of artists.
Digital Audience Growth
A core responsibility is establishing and leading strategies for global audience growth and retention for off-roster catalog artists.
Creator Campaigns
She oversees the development of paid media and creator campaigns to engage new audiences with classic music.

Media Appearances

Lisa has no verified media appearances

Work History

1-2024
Senior Director, Global Catalog Digital Marketing for Warner Music Group|RHINO Entertainment at Warner Music Group
6-2020 - 1-2024
Director of Digital Marketing, Global Catalogue for Warner Music Group|RHINO Entertainment at Warner Music Group
11-2014 - 12-2023
Director of Online Marketing for Warner Music Group|RHINO Entertainment at Warner Music Group
3-2012 - 11-2014
Interactive Marketing Manager - Warner Records at Warner Music Group
6-2006 - 3-2012
Administrative Assistant to SVP New Media - Warner Records at Warner Music Group

Education

1998 - 2002
Bachelor's degree from Loyola Marymount University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Los Angeles, California, United States Job Level : Senior Designation : Senior Director, Global Catalog Digital Marketing for Warner Music Group|RHINO Entertainment at Warner Music Group
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Lisa

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Lisa take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Lisa

Personality Compatibility


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