Lisa Lum in

Lisa Lum

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Senior Director, Global Catalog Digital Marketing for Warner Music Group|RHINO Entertainment at Warner Music Group
📍 Los Angeles, California, United States

Lisa Lum is the Senior Director of Global Catalog Digital Marketing at Warner Music Groups RHINO Entertainment. She has built her career within WMG, specializing in developing strategies for audience growth and digital campaigns for legendary artists. She holds a bachelors degree from Loyola Marymount University.

Based on her social activity, Lisa is a passionate fan of the Grateful Dead, frequently referencing the bands iconic symbols. She also shows a professional interest in major media companies like The Walt Disney Company and Sony Pictures Entertainment.

Her social posts celebrate the Grateful Deads 60th anniversary, pointing to a deep personal connection with the band.

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Experience
19 Years
Current Role
Senior Director, Global Catalog Digital Marketing for Warner Music Group|RHINO Entertainment
Job Level
Senior
Location
Los Angeles, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lisa cares about

Music Catalog Strategy
Her entire role is focused on creating digital marketing and optimization strategies for Warner Music's extensive back catalog of artists.
Digital Audience Growth
A core responsibility is establishing and leading strategies for global audience growth and retention for off-roster catalog artists.
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Career

Work history

1-2024
Senior Director, Global Catalog Digital Marketing for Warner Music Group|RHINO Entertainment
Warner Music Group
6-2020 - 1-2024
Director of Digital Marketing, Global Catalogue for Warner Music Group|RHINO Entertainment
Warner Music Group
11-2014 - 12-2023
Director of Online Marketing for Warner Music Group|RHINO Entertainment
Warner Music Group
3-2012 - 11-2014
Interactive Marketing Manager - Warner Records
Warner Music Group
6-2006 - 3-2012
Administrative Assistant to SVP New Media - Warner Records
Warner Music Group
In the press

Media appearances

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Education
1998 - 2002
Bachelor's degree
Loyola Marymount University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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