Lisa Lyon

Evaluator
DISC Type : dcs

CEO and Founder at mypensionID

Greater Portsmouth Area, United Kingdom

Overview

Lisa Lyon is a pioneer in the pensions industry, serving as the Managing Director of Target Professional Services for over two decades. She is also the founder and CEO of mypensionID, an app that uses biometric technology to revolutionize digital verification for pension members worldwide, showcasing her passion for continuous improvement.

Outside of her professional life, Lisa is passionate about giving back to her local community. She founded the charity "Full Up! ", which provides nutritious meals to children from low-income families during school holidays. She also enjoys playing golf and attending networking events.

Unique fact: For her work in the industry, Lisa was voted one of the Top Hundred Women in FinTech in 2020.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Digital Identity
She founded mypensionID to solve digital verification challenges and supports government departments on data security standards.
Pension Technology
She has a history of introducing innovation, including automated tracing and the first reusable biometric verification app for the UK pensions industry.
Data Regulation
Her work focuses on helping clients meet TPR data regulations and comply with GDPR principles through enhanced data accuracy.

Media Appearances

Lisa has no verified media appearances

Work History

9-2018
CEO and Founder at mypensionID
8-2001
Managing Director at Target Professional Services (UK) Ltd

Education

Lisa has no verified education history

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Portsmouth Area, United Kingdom Job Level : Leadership Designation : CEO and Founder at mypensionID
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lisa

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lisa take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lisa

Personality Compatibility


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