Lisa Maguire

Visionary
DISC Type : Ds

Chief Operating Officer and Co-Founder at Digital Revenue Systems

Hockessin, Delaware, United States

Overview

Lisa is a 20-year fitness industry veteran specializing in marketing and operations. As the Co-Founder and COO of Digital Revenue Systems, she is focused on helping health clubs and similar businesses build profitable and easy-to-manage digital signage networks.

Outside of work, Lisa is passionate about community involvement and charitable causes. She has actively participated in fundraising events, such as guest bartending for a local non-profit called Beds4Vets, which furnishes housing for homeless veterans in Delaware.

She once served as a guest bartender at a local tavern to raise money for a charity that supports homeless veterans.

Personality Overview

Objective Evaluator

Fast But Thoughtful

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Digital Signage Networks
Her company, Digital Revenue Systems, specializes in transforming fitness clubs by creating innovative and profitable digital experiences through signage.
Fitness Industry Marketing
Her career includes serving as a Marketing Director, where she managed the brand and marketing strategy for a major athletic club and its sixteen internal profit centers.
Supporting Veterans
She has personally fundraised for Beds4Vets, a non-profit organization that furnishes homes for homeless veterans, indicating a strong commitment to this cause.

Media Appearances

Lisa has no verified media appearances

Work History

7-2022
Chief Operating Officer and Co-Founder at Digital Revenue Systems
8-2012 - 8-2022
Marketing Director at Hockessin Athletic Club
4-2007 - 8-2012
Marketing Assistant at Hockessin Athletic Club
2-2006 - 4-2007
Membership Sales at Hockessin Athletic Club
9-2004 - 2-2006
Customer Service Representative/Front Desk at Hockessin Athletic Club

Education

Bachelor of Science - BS from Wilmington University
Associate of Arts (A.A.) from Delaware Technical Community College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Hockessin, Delaware, United States Job Level : Leadership Designation : Chief Operating Officer and Co-Founder at Digital Revenue Systems
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lisa

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lisa take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lisa

Personality Compatibility


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