Lisa Martinez in

Lisa Martinez

Trailblazer · DISC type DI
National Mission Impact & Inclusion Advisory Council at American Red Cross
📍 Greater Richmond Region, United States

Lisa Martinez is the Vice President of Business Development at UNOS, bringing over 20 years of experience in healthcare strategy and innovation from roles at Lee Health and AARP. Colleagues describe her as an exceptional, inclusive, and impactful leader. She holds an MBA from Clark University and a BA from Brown University.

Lisa is a member of the Alumni Society, a network for Latino leaders, and serves on the American Red Crosss National Mission Impact & Inclusion Advisory Council. She has spoken publicly about her journey to "fearless authenticity" and was active in dance companies during her university years.

She was instrumental in leading AARPs successful bid to earn the prestigious Malcolm Baldrige National Quality Award.

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Experience
24 Years
Current Role
National Mission Impact & Inclusion Advisory Council
Location
Greater Richmond Region, United States
Personality Overview

How Lisa shows up

Achievement-Oriented
Charismatic
Assertive

They will fight for you if they come to believe in you. They are charming and have the ability to align others behind their decisions. They do not mind taking risks and can make hard decisions, if necessary.

Priorities

Topics Lisa cares about

Healthcare Innovation
Currently VP of Business Development at UNOS and formerly established the first strategy and innovation division at Lee Health, focusing on new digitally-enabled care delivery models.
Empathetic Leadership
Recommendations consistently highlight her as a relational, inclusive, and supportive leader who excels at mentoring others and bringing out the best in her teams.
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Career

Work history

7-2025
National Mission Impact & Inclusion Advisory Council
American Red Cross
3-2025
Personal goal pursuit
Career Break
4-2023
Member
Women Business Leaders of the US Health Care Industry Foundation (WBL)
6-2016
Member
The Alumni Society
1-2024 - 2-2025
Vice President, Business Development
United Network for Organ Sharing (UNOS)
In the press

Media appearances

Mission Impact & Inclusion | American Red Cross. Featured in American Red Cross
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Mission Impact & Inclusion. Featured in American Red Cross
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Education
BA
Brown University
2015 - 2015
Executive Education
Georgetown University McDonough School of Business
Master of Business Administration (MBA)
Clark University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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