Lisa Mazzarese

Enthusiast
DISC Type : i

Director Product Management - Digital at Hibu

Greater Philadelphia, United States

Overview

Lisa Mazzarese is a Product Leader and Strategist with over fifteen years of experience in marketing and analytics, currently serving as Director of Product Management at Hibu. She specializes in turning data into actionable insights and developing digital marketing solutions, like marketing automation, to help small businesses succeed. Colleagues describe her as visionary, analytical, and reliable.

She is an alumna of Penn State University.

Her core focus is helping small businesses connect with their local communities by making advanced digital marketing tools accessible and easy to use.

Personality Overview

Amiable & Agreeable

Consensus Focused

Optimistic

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Marketing Automation
She actively promotes using marketing automation to help small local businesses save time and stay in touch with their customers more effectively.
Small Business Success
Her work focuses on solving the primary concerns of small business owners, such as resource constraints and the challenges of attracting and retaining customers in a digital world.
Social Advertising at Scale
She has been instrumental in partnerships that enable Hibu to offer Facebook and Instagram advertising at a massive scale for thousands of their small business clients.

Media Appearances

Lisa Mazzarese - Hibu. Featured in Hibu Blog

See Now

Work History

2-2023
Director Product Management - Digital at Hibu
8-2014 - 2-2023
Senior Product Manager - Digital at Hibu
3-2012 - 8-2014
Head of Global Product Planning, Digital at Hibu
Senior Internet Marketing Analyst at Refinery (now G2 Interactive)
Senior Project Director at GfK Custom Research

Education

Education details unavailable from Penn State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Philadelphia, United States Job Level : Mid-senior Designation : Director Product Management - Digital at Hibu
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Lisa

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Lisa take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Lisa

Personality Compatibility


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