Lisa Mazzarese in

Lisa Mazzarese

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Director Product Management - Digital at Hibu
📍 Greater Philadelphia, United States

Lisa Mazzarese is a Product Leader and Strategist with over fifteen years of experience in marketing and analytics, currently serving as Director of Product Management at Hibu. She specializes in turning data into actionable insights and developing digital marketing solutions, like marketing automation, to help small businesses succeed. Colleagues describe her as visionary, analytical, and reliable.

She is an alumna of Penn State University.

Her core focus is helping small businesses connect with their local communities by making advanced digital marketing tools accessible and easy to use.

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Experience
13 Years
Current Role
Director Product Management - Digital
Job Level
Mid-senior
Location
Greater Philadelphia, United States
Personality Overview

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Decision Approach
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Priorities

Topics Lisa cares about

Marketing Automation
She actively promotes using marketing automation to help small local businesses save time and stay in touch with their customers more effectively.
Small Business Success
Her work focuses on solving the primary concerns of small business owners, such as resource constraints and the challenges of attracting and retaining customers in a digital world.
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Career

Work history

2-2023
Director Product Management - Digital
Hibu
8-2014 - 2-2023
Senior Product Manager - Digital
Hibu
3-2012 - 8-2014
Head of Global Product Planning, Digital
Hibu
Senior Internet Marketing Analyst
Refinery (now G2 Interactive)
Senior Project Director
GfK Custom Research
In the press

Media appearances

Lisa Mazzarese - Hibu. Featured in Hibu Blog
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Education
Education details unavailable
Penn State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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