Lisa Parker, PhD ISMPP CMPP

Examiner
DISC Type : cs

Vice President, Medical Strategy and Publications, Emotive at Emotive

Greater London, England, United Kingdom

Overview

Lisa is a seasoned scientific leader and the Vice President of Medical Strategy and Publications at Emotive. With nearly 20 years in medical communications, she holds a PhD from the University of California, Berkeley, and a Certified Medical Publication Professional (CMPP) designation, specializing in oncology, hematology, and rare diseases.

Her professional focus includes shaping industry best practices, and she has co-authored guidance for the Pharmaceutical Marketing Society. She is also a judge for the PM Society Awards, evaluating creativity and effectiveness in pharmaceutical marketing.

Lisa recently provided medical writing and editorial assistance for a publication on a TRuC T-cell therapy, contributing to research in hematologic malignancies and solid tumors.

Personality Overview

Overcautious

Late Adopter

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are thorough and always follow a systematic approach.

Topics They Care About

Medical Communications Strategy
As VP of Medical Strategy, she provides senior strategic direction and oversees medical teams to ensure scientific excellence for global life science companies.
Oncology & Hematology
Her core therapeutic areas of expertise, with experience in strategic planning for novel therapies and product launches in these fields.
Pharma Industry Standards
She was a co-author on the PM Society's "Guide to Procurement for Medical Communications, " demonstrating an interest in shaping industry-wide best practices.

Media Appearances

emotive welcomes new Vice President, Medical. Featured in PharmiWeb.com

See Now

Work History

10-2024
Vice President, Medical Strategy and Publications, Emotive at Emotive
11-2019 - 10-2024
Vice President, Medical. at Emotive
7-2016 - 11-2019
Director, Scientific Services at Cogora
5-2015 - 6-2016
Medical Strategy Director at Chameleon Communications International
5-2008 - 4-2015
Senior Vice President at Communication Partners

Education

1990 - 1996
PhD from University of California, Berkeley
1986 - 1990
BS from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater London, England, United Kingdom Job Level : Senior Designation : Vice President, Medical Strategy and Publications, Emotive at Emotive
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Lisa

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Lisa take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Lisa

Personality Compatibility


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