Lisa is a seasoned scientific leader and the Vice President of Medical Strategy and Publications at Emotive. With nearly 20 years in medical communications, she holds a PhD from the University of California, Berkeley, and a Certified Medical Publication Professional (CMPP) designation, specializing in oncology, hematology, and rare diseases.
Her professional focus includes shaping industry best practices, and she has co-authored guidance for the Pharmaceutical Marketing Society. She is also a judge for the PM Society Awards, evaluating creativity and effectiveness in pharmaceutical marketing.
Lisa recently provided medical writing and editorial assistance for a publication on a TRuC T-cell therapy, contributing to research in hematologic malignancies and solid tumors.
Read the full overview →The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end. They are thorough and always follow a systematic approach.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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