Lisa Pendse

Pioneer
DISC Type : Dis

Vice President, Marketing at QUANTIC DREAM

Paris, Île-de-France, France

Overview

Lisa Pendse is the VP of Marketing at Quantic Dream, bringing over 21 years of experience marketing entertainment and technology products for major brands like Ubisoft and Sony Pictures. People who have worked with her describe her as positive, creative, supportive, and ridiculously amazing. She holds a degree from Emerson College.

As a U. S. citizen of Indian heritage living in Paris, Lisa has a passion for working among multiple cultures, with a decade of professional experience in both France and the US. Her hobbies include visiting museums, traveling, and reading historical fiction. She is an ambassador for Women in Games.

She contributed a chapter on games marketing to the book "How Games Get Made. "

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Video Game Marketing
Leads all marketing activities for Quantic Dream, from AAA titles like Star Wars Eclipse to indie games, and previously led global strategy for the Just Dance franchise.
Building Marketing Teams
As a founding member of the Quantic Dream Publishing team, she built the studio's first in-house marketing department from the ground up.
Cross-Cultural Experience
An American of Indian heritage living in Paris for over a decade, she is passionate about bringing a global perspective to her work and mentoring fellow expatriates.

Media Appearances

QD&ME – Lisa Pendse – Vice President of Marketing. Featured in Quantic Dream Blog (QD&ME)

See Now

Work History

3-2019
Vice President, Marketing at QUANTIC DREAM
2017 - 2019
Product Director at Ubisoft
2016 - 2017
Senior International Brand Manager at Ubisoft
2014 - 2016
International Brand Manager at Ubisoft
2011 - 2014
Senior Digital Marketing Manager at Ubisoft

Education

2021 - 2021
Advanced Strategic Management Certificate from EDHEC Business School
2001 - 2004
Bachelor’s Degree from Emerson College

More Information

Social Presence :

Prographics :

Exp : 22 Location : Paris, Île-de-France, France Job Level : Senior Designation : Vice President, Marketing at QUANTIC DREAM
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lisa

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are generally fast movers and can take quick decisions
  • Can Lisa take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lisa

Personality Compatibility


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