Cecilia Granath in

Cecilia Granath

Inquirer · DISC type cd
Senior Field Marketing Manager at Eficode
📍 Greater Malmö Metropolitan Area, Sweden

Cecilia is a strategic B2B marketing leader with over 15 years of experience scaling tech and SaaS brands. She specializes in building demand generation engines and aligning marketing with sales to fuel pipeline growth and prove ROI. People who have worked with her describe her as energetic, inspiring, and passionate.

Outside of her core marketing roles, Cecilia shows a keen interest in the broader SaaS community, attending events like SaaSiest to connect with fellow professionals. She has an energetic and engaging communication style, often sharing team successes and interesting industry reports with her network. Her interests include major brands like Ubisoft and IKEA.

She has a specific interest in data platforms designed for the automotive industry, impressed by their ability to help dealers protect and grow profits.

Read the full overview →
Experience
18 Years
Current Role
Senior Field Marketing Manager
Job Level
Middle
Location
Greater Malmö Metropolitan Area, Sweden
Personality Overview

How Cecilia shows up

Demanding
Hard To Convince
Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics Cecilia cares about

Demand Generation
Her career focus is on building and scaling demand generation engines that create a qualified pipeline and drive revenue for B2B tech companies.
SaaS Community
Actively engages with the SaaS world, recently attending the SaaSiest conference to connect with peers and discuss growth strategies.
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Career

Work history

11-2025
Senior Field Marketing Manager
Eficode
4-2025
Head of Marketing
ag analytics a/s
1-2023 - 11-2024
Director of Global Demand Generation
Telavox
1-2022 - 1-2023
Director of Global Demand Generation
BIMobject
1-2021 - 1-2022
Director of Demand Generation, EMEA
BIMobject
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2-2025 - 8-2025
AI driven Marketing and Communication
IHM Business School
9-2024 - 2-2025
Business Administration and Management
IHM Business School
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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