Lisa Welch

Pioneer
DISC Type : DSI

AVP Enterprise at Qualtrics

Stamford, Connecticut, United States

Overview

Lisa is a GTM advisor and sales leader at Qualtrics, focused on helping B2B companies build scalable revenue systems. A graduate of Pace Universitys Lubin School of Business, she excels at scaling teams and securing multi-million dollar enterprise deals. Colleagues describe her as direct, driven, strategic, and caring.

Outside of her professional life, Lisa is passionate about wildlife conservation and supports the Wolf Conservation Center in New York. She also has a strong appreciation for arts and culture, frequently attending concerts and other musical events at venues like the Caramoor Center for Music and the Arts.

Lisa was a featured guest on the MBD Podcast, where she shared her expertise on building successful sales teams and improving discovery processes.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Scalable Growth
Her primary professional focus is on guiding B2B companies from founder-led sales to scalable systems that ensure repeatable revenue and long-term growth.
Enterprise Dealmaking
Throughout her career, she has specialized in closing high-value enterprise deals, including one with a $7. 1M total contract value at Domino Data Lab.
Sales Discovery Process
She believes reps never do enough discovery and coaches teams on peeling back the layers to truly understand customer needs and control the sales cycle.

Media Appearances

Lisa has no verified media appearances

Work History

11-2025
AVP Enterprise at Qualtrics
6-2025
Board Advisor at InstaTrainMe
9-2023 - 6-2025
Head of Sales at imgix
1-2022 - 5-2023
SVP of Sales at Forma.ai
5-2021 - 12-2021
RVP Sales, East at Domino Data Lab

Education

1983 - 1986
BBA from Pace University - Lubin School of Business

More Information

Social Presence :

Prographics :

Exp : 4 Location : Stamford, Connecticut, United States Job Level : N/A Designation : AVP Enterprise at Qualtrics
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lisa

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are generally fast movers and can take quick decisions
  • Can Lisa take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lisa

Personality Compatibility


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