Lisa Y.

Wildcard
DISC Type : cis

Head of Digital Marketing Strategy, Clothing & Home at Marks and Spencer

London, England, United Kingdom

Overview

Lisa has no verified overview

Personality Overview

Friendly But Slow

Requires Proof

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

6-2022
Head of Digital Marketing Strategy, Clothing & Home at Marks and Spencer
12-2018 - 7-2022
Client Partner, Luxury at Meta
5-2017 - 11-2018
Client Solutions Manager- Retail at Facebook
2-2016 - 5-2017
Digital Client Partner at iProspect
10-2014 - 2-2016
Head of iProspect & Carat Digital, Leeds at iProspect

Education

1999 - 2001
Sport & Recreation Development from Leeds Beckett University

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Marketing Strategy, Clothing & Home at Marks and Spencer
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lisa

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lisa take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lisa

Personality Compatibility


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