Liwen Tsai, MBA in

Liwen Tsai, MBA

Trailblazer · DISC type DI
Director of Marketing, West Region, Anthem Blue Cross and Blue Shield at Elevance Health
📍 Los Angeles Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
14 Years
Current Role
Director of Marketing, West Region, Anthem Blue Cross and Blue Shield
Job Level
Mid-senior
Location
Los Angeles Metropolitan Area, United States
Personality Overview

How Liwen shows up

Assertive
Persuasive
Achievement-Oriented

They are not against taking risks and can make tough decisions when required.
 They prefer to ensure that they are in control of the situation. If they come to believe in your value proposition, they will be your champion.

Priorities

Topics Liwen cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2024
Director of Marketing, West Region, Anthem Blue Cross and Blue Shield
Elevance Health
3-2024 - 8-2024
Director of Marketing (California & New York), Anthem Blue Cross and Blue Shield
Elevance Health
4-2023 - 3-2024
Director of Marketing (California), Anthem Blue Cross
Elevance Health
11-2020 - 4-2023
Marketing Manager (California), Anthem Blue Cross
Elevance Health
7-2018 - 2-2020
Director, International Film Marketing
Warner Bros. Entertainment
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
MBA
UCLA Anderson School of Management
BA
UCLA
Intensive Chinese Language Studies
Beijing Language and Culture University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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