Liz Elfman

Enthusiast
DISC Type : i

Customer Marketing at ServiceNow

Portland, Maine, United States

Overview

Liz has no verified overview

Personality Overview

Story Driven

Optimistic

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Liz has no verified topics they care about

Media Appearances

Liz has no verified media appearances

Work History

2025
Customer Marketing at ServiceNow
2023 - 2025
Head of Content and Messaging at data.world
2022 - 2023
Director of Content Marketing at Bigeye
2020 - 2022
Senior Brand Marketer at Stack Overflow
2016 - 2022
Chief Marketer and Founder at E-squared

Education

Master's degree from King's College London
Bachelor's degree from Georgetown University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Portland, Maine, United States Job Level : N/A Designation : Customer Marketing at ServiceNow
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Insights For Selling To Liz

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liz is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Liz

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Liz move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Liz take some risk or not?

  • They can take some low-probability risks if needed.

You And Liz

Personality Compatibility


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