Liz Farrelly

Doer
DISC Type : ds

Head of Marketing Brand Programs at Confluent

San Francisco, California, United States

Overview

Liz has no verified overview

Personality Overview

Fast-paced

Risk-Accepting

Deliberate Doer

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Liz has no verified topics they care about

Media Appearances

Liz has no verified media appearances

Work History

11-2022
Head of Marketing Brand Programs at Confluent
8-2021 - 9-2022
Vice President, Digital Experience at Salesforce
4-2020 - 8-2021
Senior Director, Digital Experience at Salesforce
8-2019 - 4-2020
Senior Director, Product Marketing at Salesforce
8-2017 - 7-2019
Director, Product Marketing at Salesforce

Education

2003 - 2007
Bachelor of Arts from DePauw University
2003 - 2007
Bachelor of Arts (B.A.) from DePauw University

More Information

Social Presence :

Prographics :

Exp : 18 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Head of Marketing Brand Programs at Confluent
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Insights For Selling To Liz

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liz is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Liz

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Liz move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Liz take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Liz

Personality Compatibility


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