Liz Harding

Examiner
DISC Type : cs

Managing Director at INTERACTIVE MARKETING (UK) LIMITED

Greater Northampton Area, United Kingdom

Overview

Liz Harding is the Managing Director of Interactive Marketing, a firm with over 20 years of experience helping automotive dealerships improve customer communications and drive sales. A graduate of Cardiff University, she leads her team in delivering specialized outbound call, inbound call, and live chat management services to boost client conversions.

Her personal interests align with her professional focus on the automotive world, specifically showing an affinity for the Škoda UK brand. Liz also maintains an interest in her alma mater, Cardiff University, indicating a lasting connection to the institution and its community.

With decades of experience in the motor industry, Liz has overseen teams that have conducted millions of calls on behalf of dealerships.

Personality Overview

Overcautious

Process Oriented

Unexpressive

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Automotive Customer Engagement
Her company's core mission is to help dealerships speak to more customers and book more sales and service appointments through professional call and chat services.
Dealership Profitability
Her professional focus is on driving tangible results for clients, emphasizing services that help dealerships "make more money" by securing appointments and improving conversions.
Building Customer Trust
She highlights the importance of making customers feel assured they are speaking with a trusted professional who represents the dealership with care and professionalism.

Media Appearances

Liz has no verified media appearances

Work History

2-2020
Managing Director at INTERACTIVE MARKETING (UK) LIMITED
8-2004
Operations Director at INTERACTIVE MARKETING (UK) LIMITED

Education

1997 - 2000
Bachelor's degree from Cardiff University / Prifysgol Caerdydd
1991 - 1997
Education details unavailable from St Peter's Collegiate School, Wolverhampton

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Northampton Area, United Kingdom Job Level : Mid-senior Designation : Managing Director at INTERACTIVE MARKETING (UK) LIMITED
URL has been copied!

Insights For Selling To Liz

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liz is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Liz

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Liz move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Liz take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Liz

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.