Liz Herkimer

Researcher
DISC Type : Cs

Marketing Director at Sorenson Forensics

Salt Lake City, Utah, United States

Overview

Liz has no verified overview

Personality Overview

ROI Seeker

Cost Conscious

Soft Communicator

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Liz has no verified topics they care about

Media Appearances

Liz has no verified media appearances

Work History

11-2021
Marketing Director at Sorenson Forensics
5-2020 - 11-2021
Full-time parenting at Career Break
2-2015 - 5-2020
Digital Marketing Manager at Alsco
3-2014 - 12-2014
Marketing Manager at Vivint
11-2012 - 4-2014
Account Manager/Marketing Analyst at Convertro by AOL

Education

1999 - 2003
Journalism from University of North Texas
2012 - 2012
4As Institute of Advanced Advertising Studies from UCLA

More Information

Social Presence :

Prographics :

Exp : 12 Location : Salt Lake City, Utah, United States Job Level : Mid-senior Designation : Marketing Director at Sorenson Forensics
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Insights For Selling To Liz

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liz is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Liz

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Liz move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Liz take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Liz

Personality Compatibility


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