Liz Kistruck

Observer
DISC Type : ci

Chief Financial Officer at Motorway

Cirencester, England, United Kingdom

Overview

Liz Kistruck is the Chief Financial Officer at Motorway, bringing experience from senior finance roles at high-growth marketplaces like Expedia and Lyst. A University of Cambridge engineering graduate, she applies a strong analytical and strategic mindset, notably championing well-executed marketing spend as a key driver for business growth.

Outside of finance, Liz has a deep-seated passion for the arts, serving as a Non-Executive Director for the Royal Philharmonic Orchestra. Her creative pursuits also include playing the piano and sewing. Her personal motto is a quote from Cinderella: "Have courage and be kind. "

Her career began not in finance but as a production engineering consultant, giving her a unique operational view that she applies to her CFO role.

Personality Overview

Example Seeker

Value Driven

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Brand Spend ROI
As a CFO, she is a vocal believer that well-executed brand and marketing spend can have an outsize impact, a perspective she has discussed in public forums.
Scaling Without Slowing
She has spoken publicly about the challenges and strategies for scaling a high-growth company from a finance leader's perspective, emphasizing agile decision-making.
AI in Finance
Participates in panel discussions on AI, seeing its value in sifting through data to clear the path for more meaningful and faster decision-making.

Media Appearances

Lessons from Motorway CFO Liz Kistruck. Featured in Spotify

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Motorway appoints Liz Kistruck as first Chief Financial Officer. Featured in Motorway Blog

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Inspirational Woman: Liz Kistruck | CFO, Motorway. Featured in We Are Tech Women

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Work History

7-2023
Chief Financial Officer at Motorway
6-2022 - 7-2023
Chief Financial Officer at Lyst
9-2021 - 9-2022
Non-Exec Board member at hear.com
3-2021 - 6-2022
CFO Expedia for Business at Expedia Group
9-2019 - 3-2021
SVP Global Marketing Analytics at Expedia Group

Education

2005 - 2007
Education details unavailable from The Chartered Institute of Management Accountants
MEng from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 23 Location : Cirencester, England, United Kingdom Job Level : Leadership Designation : Chief Financial Officer at Motorway
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Insights For Selling To Liz

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liz is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Liz

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Liz move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Liz take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Liz

Personality Compatibility


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