Liz Kistruck in

Liz Kistruck

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Chief Financial Officer at Motorway
📍 Cirencester, England, United Kingdom

Liz Kistruck is the Chief Financial Officer at Motorway, bringing experience from senior finance roles at high-growth marketplaces like Expedia and Lyst. A University of Cambridge engineering graduate, she applies a strong analytical and strategic mindset, notably championing well-executed marketing spend as a key driver for business growth.

Outside of finance, Liz has a deep-seated passion for the arts, serving as a Non-Executive Director for the Royal Philharmonic Orchestra. Her creative pursuits also include playing the piano and sewing. Her personal motto is a quote from Cinderella: "Have courage and be kind. "

Her career began not in finance but as a production engineering consultant, giving her a unique operational view that she applies to her CFO role.

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Experience
23 Years
Current Role
Chief Financial Officer
Job Level
Leadership
Location
Cirencester, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Liz cares about

Brand Spend ROI
As a CFO, she is a vocal believer that well-executed brand and marketing spend can have an outsize impact, a perspective she has discussed in public forums.
Scaling Without Slowing
She has spoken publicly about the challenges and strategies for scaling a high-growth company from a finance leader's perspective, emphasizing agile decision-making.
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Career

Work history

7-2023
Chief Financial Officer
Motorway
6-2022 - 7-2023
Chief Financial Officer
Lyst
9-2021 - 9-2022
Non-Exec Board member
hear.com
3-2021 - 6-2022
CFO Expedia for Business
Expedia Group
9-2019 - 3-2021
SVP Global Marketing Analytics
Expedia Group
In the press

Media appearances

Lessons from Motorway CFO Liz Kistruck. Featured in Spotify
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Motorway appoints Liz Kistruck as first Chief Financial Officer. Featured in Motorway Blog
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Education
2005 - 2007
Education details unavailable
The Chartered Institute of Management Accountants
MEng
University of Cambridge
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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