Liza Fitzgerald

Observer
DISC Type : ic

Senior Manager, Integrated Marketing, Global Digital at Tory Burch

United States

Overview

Liza has no verified overview

Personality Overview

Assertive

Curious

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Liza has no verified topics they care about

Media Appearances

Liza has no verified media appearances

Work History

1-2024
Senior Manager, Integrated Marketing, Global Digital at Tory Burch
7-2022 - 12-2023
Manager, Integrated Marketing, Global Digital at Tory Burch
7-2021 - 6-2022
Marketing Supervisor at The TJX Companies, Inc.
9-2019 - 6-2021
Marketing Specialist at The TJX Companies, Inc.
4-2018 - 9-2019
Senior Account Executive at Hill Holliday

Education

2011 - 2015
Sociology with a concentration in Culture from Bucknell University
2008 - 2011
High School Diploma from Wellesley Senior High School

More Information

Social Presence :

Prographics :

Exp : 12 Location : United States Job Level : Middle Designation : Senior Manager, Integrated Marketing, Global Digital at Tory Burch
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Insights For Selling To Liza

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liza is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Liza

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Liza move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Liza take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Liza

Personality Compatibility


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