Liza Rose Ciraldo

Inquirer
DISC Type : cd

VP of Brand at Dr. Loretta

Fort Lauderdale, Florida, United States

Overview

Liza Rose Ciraldo is the VP of Brand at Dr. Loretta, a skincare company founded by her mother. She leverages a background in Art History from Marymount Manhattan College to lead the brands sales, marketing, and creative direction. Her career began in contemporary art galleries before she joined her familys business.

Deeply inspired by her mother and sister, who is the CEO, Liza is passionate about art, culture, and empowering women. She views her personal skincare routine as a grounding daily ritual and a moment for herself in a busy life, highlighting her belief in the product and its calming benefits.

Unique fact: Liza works in a leadership role at a nationally recognized skincare brand alongside her mother, the founder, and her sister, the CEO.

Personality Overview

Hard To Convince

ROI Conscious

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Family Business Dynamics
Works alongside her mother (Founder) and sister (CEO) to build the Dr. Loretta brand, drawing daily inspiration from their leadership and vision.
Brand Creative Direction
Combines her Art History background with her role overseeing all marketing, press, and creative initiatives for the family's skincare company.
Skincare Education
Directly connects with the brand's community, taking pride in her deep understanding of active ingredients and the importance of consistency in skincare.

Media Appearances

Liza has no verified media appearances

Work History

2-2024
VP of Brand at Dr. Loretta
8-2020 - 1-2024
Director of Sales and Marketing at Dr. Loretta
4-2020 - 10-2021
Director of Sales and Education at Dr. Loretta
1-2018 - 4-2020
Director Of Education at Dr. Loretta
6-2014 - 6-2015
Managing Director at Steadfast Magazine

Education

2007 - 2011
Bachelor of Arts (BA) from Marymount Manhattan College
Education details unavailable from Miami Country Day School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Fort Lauderdale, Florida, United States Job Level : Senior Designation : VP of Brand at Dr. Loretta
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Insights For Selling To Liza Rose

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liza Rose is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Liza Rose

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Liza Rose move?

  • Their decision making speed is somewhere in the middle.
  • Can Liza Rose take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Liza Rose

Personality Compatibility


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