Lizi Riehl in

Lizi Riehl

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Head of Brand and Communications at Ascot Lloyd
📍 London, England, United Kingdom

Lizi Riehl is the Head of Brand and Communications at Ascot Lloyd and a financial services marketing consultant. She specializes in brand strategy, using market research and her "ACE brands" framework to drive results. Described by colleagues as strategic and customer-focused, she earned her MA from Lancaster University.

Lizi was a featured guest on the "Big Ideas Tiny Details" podcast, where she discussed debunking the complexities of brand strategy for the financial services industry.

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Experience
4 Years
Current Role
Head of Brand and Communications
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lizi cares about

Financial Brand Strategy
Specializes in fixing "muddled brands" for financial services clients and discussed this topic on the "Big Ideas Tiny Details" podcast.
Marketing as Profit-Driver
Believes that marketing should be viewed as a profit center for a business, not a cost, a viewpoint she has shared publicly.
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Career

Work history

1-2025
Head of Brand and Communications
Ascot Lloyd
1-2024
Co-Founder
Marketing Sweet Spot
12-2022 - 12-2024
Marketing Consultant
Lizi Riehl Consulting
9-2021 - 12-2022
Head of Brand & Creative
GAIN Credit
11-2020 - 9-2021
Marketing Consultant
Lizi Riehl Consulting
In the press

Media appearances

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Education
9-2022 - 12-2022
Mini MBA
MiniMBA
2007 - 2007
CIM Diploma
Nottingham Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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