Lizi Riehl in

Lizi Riehl

Inspirer · DISC type di
Head of Brand and Communications at Ascot Lloyd
📍 London, England, United Kingdom

Lizi Riehl is the Head of Brand and Communications at Ascot Lloyd and a financial services marketing consultant. She specializes in brand strategy, using market research and her "ACE brands" framework to drive results. Described by colleagues as strategic and customer-focused, she earned her MA from Lancaster University.

Lizi was a featured guest on the "Big Ideas Tiny Details" podcast, where she discussed debunking the complexities of brand strategy for the financial services industry.

Read the full overview →
Experience
4 Years
Current Role
Head of Brand and Communications
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Lizi shows up

Fast Adopter
Charming & Persuasive
Generous

They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Priorities

Topics Lizi cares about

Financial Brand Strategy
Specializes in fixing "muddled brands" for financial services clients and discussed this topic on the "Big Ideas Tiny Details" podcast.
Marketing as Profit-Driver
Believes that marketing should be viewed as a profit center for a business, not a cost, a viewpoint she has shared publicly.
+4 more topics Login to view topics
Career

Work history

1-2025
Head of Brand and Communications
Ascot Lloyd
1-2024
Co-Founder
Marketing Sweet Spot
12-2022 - 12-2024
Marketing Consultant
Lizi Riehl Consulting
9-2021 - 12-2022
Head of Brand & Creative
GAIN Credit
11-2020 - 9-2021
Marketing Consultant
Lizi Riehl Consulting
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-2022 - 12-2022
Mini MBA
MiniMBA
2007 - 2007
CIM Diploma
Nottingham Business School
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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