Loredana (Lori) Albano

Judge
DISC Type : Dc

Consulting Director at MomentumABM

London, England, United Kingdom

Overview

Loredana Albano is a Consulting Director at MomentumABM with over 25 years of B2B and B2C experience. She specializes in helping global tech, financial, and professional services businesses grow by aligning marketing and sales with account-based strategies. She holds a Bachelors degree from Istituto Universitario Orientale.

Her career history includes significant planning roles for non-profit organizations such as the RSPCA, Save the Children, Oxfam, and the British Heart Foundation, where she developed brand, fundraising, and digital acquisition strategies. This experience highlights a deep-seated commitment to cause-driven work alongside her corporate focus.

A self-described proud generalist, she excels at applying a wide spectrum of skills to drive client-led growth.

Personality Overview

Generally Skeptic

Quality Focused

Fast But Wary

They like to move fast and expect the same from others.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Account-Based Marketing
As an "ABM devotee" and Consulting Director at a leading ABM consultancy, this is a core professional passion and expertise.
Client-Led Growth
Her professional headline emphasizes helping businesses outperform the market through strategies centered on customer needs and value propositions.
AI in Marketing
She recently posted about the competitive advantage of using private, bespoke AI solutions for deeper personalization and data security in marketing.

Media Appearances

Loredana has no verified media appearances

Work History

9-2019
Consulting Director at MomentumABM
9-2019
Consulting Director at MomentumABM
1-2019 - 6-2019
Freelance Senior Planner at Various roles incl. Publicis and Ideal Communicazione (Italy) - global FMCG and travel pitches
2-2018 - 10-2018
Freelance Senior Planner at Arthur London
3-2017 - 2-2018
Senior Planner at WPN Chameleon

Education

2014 - 2014
Account Planning Bootcamp from Miami Ad School
1989 - 1993
Bachelor's degree from Istituto Universitario Orientale

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Consulting Director at MomentumABM
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Insights For Selling To Loredana (Lori)

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Loredana (Lori) is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Loredana (Lori)

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Loredana (Lori) move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Loredana (Lori) take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Loredana (Lori)

Personality Compatibility


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