Moises Santos Avellano in

Moises Santos Avellano

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Director UPGRADE MADRID at UPGRADE
📍 Greater Madrid Metropolitan Area, Spain

Moises is the Director General of DISCESUR and Director of UPGRADE MADRID, specializing in sales management within the construction solutions sector. A graduate of IE Business Schools Senior Management Program, he is described by colleagues as a persevering, motivating, and highly capable negotiator.

He has a keen interest in digital marketing, having completed a program with ThePower Business School. Moises also follows prominent media organizations such as BBC News and BBC Studios, suggesting an interest in current events and global media.

Unique fact: A collaborator noted that his relentless and insistent commercial approach takes business relationships to a completely new level.

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Experience
6 Years
Current Role
Director UPGRADE MADRID
Job Level
Mid-senior
Location
Greater Madrid Metropolitan Area, Spain
Personality Overview

How Moises shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Moises cares about

Customer-Centric Sales
His professional philosophy is explicitly oriented toward the client, understanding their unique needs, and delivering effective solutions.
Construction Innovation
Has direct experience managing projects focused on new materials and innovative solutions for architects and developers.
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Career

Work history

4-2024
Director UPGRADE MADRID
UPGRADE
1-2019
Director general
DISCESUR
1-2025
Jefe de ventas
DISCESUR
Comercial de ventas en Dpto de obras (Grandes cuentas)
DISCESUR
In the press

Media appearances

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Education
11-2022 - 6-2023
Senior Management Program
IE Business School
10-2022 - 3-2023
Thepower digital marketing
thePower
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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