Lorena Andreu

Questioner
DISC Type : c

Global Marketing Director Prescription Diet at Hill's Pet Nutrition

Mexico City Metropolitan Area

Overview

Lorena has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Lorena has no verified topics they care about

Media Appearances

Lorena has no verified media appearances

Work History

10-2025
Global Marketing Director Prescription Diet at Hill's Pet Nutrition
1-2023 - 9-2025
LATAM Marketing Director at Hill's Pet Nutrition
11-2019 - 12-2022
LATAM Innovation Group Brand Manager- Liquid Cleaners at Colgate-Palmolive
7-2018 - 11-2019
Marketing Manager Primavera Brand Mexico & LATAM at Flora Food Group
1-2017 - 7-2018
Group Brand Manager Spreads at Unilever

Education

8-2009 - 5-2013
Bachelor's degree from Universidad Iberoamericana, Ciudad de México
1-2011 - 7-2011
Intercambio Académico from Universidad Complutense de Madrid

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mexico City Metropolitan Area Job Level : Mid-senior Designation : Global Marketing Director Prescription Diet at Hill's Pet Nutrition
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Insights For Selling To Lorena

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorena is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lorena

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lorena move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lorena take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lorena

Personality Compatibility


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