Lorena Marek

Lorena Marek is the Head of the Contact Center Department at Hospital Italiano de Buenos Aires, where she has worked since 1998. With a background in Psychology from the University of Buenos Aires, she specializes in omnichannel strategy and patient experience, leveraging her expertise to manage and innovate communication channels.

Drawing on her qualifications in both psychology and coaching, Lorena focuses on human-centric communication and development. This interest in understanding and improving interactions is a core theme that bridges her professional and personal development pursuits, aiming to enhance how people connect within the healthcare system.

Lorena was recently featured as a guest on a podcast discussing the future of contact centers and managing communication channels beyond traditional phone calls.