Lorena Romero Amezcua in

Lorena Romero Amezcua

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VP of Marketing at Laboratorios de Control de Calidad Analítica Total
📍 Mexico City, Mexico

Lorena Romero Amezcua is a founder and CEO with over 15 years of experience leading biotech and cosmetic companies like IINBIC and KareCo Derm. She focuses on creating innovative, dermatological products. Colleagues describe her as intelligent, diligent, committed, and creative in her professional endeavors.

Lorena possesses a unique intellectual curiosity, exploring topics like human evolution and adaptation. Her background in architecture provides her with a distinct perspective on design and aesthetics, which she applies to her work in the cosmetics industry, blending functionality with beauty.

Unique fact: She leverages her training as an architect to bring a unique perspective on design, aesthetics, and functionality to cosmetic product development.

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Experience
16 Years
Current Role
VP of Marketing
Job Level
Senior
Location
Mexico City, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lorena cares about

Cruelty-Free Cosmetics
Actively promotes and develops products using cruelty-free testing methods, such as 3D cell technology, and encourages consumers to choose certified brands.
Cosmetic Innovation
Leads research and development of cutting-edge cosmetic products, recently launching a high-tech Skin Scanner for deep skin analysis.
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Career

Work history

3-2020
VP of Marketing
Laboratorios de Control de Calidad Analítica Total
1-2018
CEO
Instituto de Investigación Biotecnológica Cosmética (IINBIC)
1-2016
VP & FOUNDER KareCo Derm SA de CV
KareCo Derm
1-2016 - 4-2024
Executive VP
KareTechnologies
1-2009 - 1-2018
Arquitecta
ARP
In the press

Media appearances

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Education
2003 - 2005
Education details unavailable
IPADE Business School
Education details unavailable
Inter-American consultants
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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