Lorena Romero Amezcua

Judge
DISC Type : Dc

VP of Marketing at Laboratorios de Control de Calidad Analítica Total

Mexico City, Mexico

Overview

Lorena Romero Amezcua is a founder and CEO with over 15 years of experience leading biotech and cosmetic companies like IINBIC and KareCo Derm. She focuses on creating innovative, dermatological products. Colleagues describe her as intelligent, diligent, committed, and creative in her professional endeavors.

Lorena possesses a unique intellectual curiosity, exploring topics like human evolution and adaptation. Her background in architecture provides her with a distinct perspective on design and aesthetics, which she applies to her work in the cosmetics industry, blending functionality with beauty.

Unique fact: She leverages her training as an architect to bring a unique perspective on design, aesthetics, and functionality to cosmetic product development.

Personality Overview

Generally Skeptic

Fast But Wary

Objective Thinker

They like to move fast and expect the same from others.  They are not always relationship oriented. They take a lot of pride in personal achievements.

Topics They Care About

Cruelty-Free Cosmetics
Actively promotes and develops products using cruelty-free testing methods, such as 3D cell technology, and encourages consumers to choose certified brands.
Cosmetic Innovation
Leads research and development of cutting-edge cosmetic products, recently launching a high-tech Skin Scanner for deep skin analysis.
Dermatological Health
Focuses on developing products that improve the health and longevity of the skin, offering solutions for various dermatological conditions through her brand, KareCo Derm.

Media Appearances

Lorena has no verified media appearances

Work History

3-2020
VP of Marketing at Laboratorios de Control de Calidad Analítica Total
1-2018
CEO at Instituto de Investigación Biotecnológica Cosmética (IINBIC)
1-2016
VP & FOUNDER KareCo Derm SA de CV at KareCo Derm
1-2016 - 4-2024
Executive VP at KareTechnologies
1-2009 - 1-2018
Arquitecta at ARP

Education

2003 - 2005
Education details unavailable from IPADE Business School
Education details unavailable from Inter-American consultants

More Information

Social Presence :

Prographics :

Exp : 16 Location : Mexico City, Mexico Job Level : Senior Designation : VP of Marketing at Laboratorios de Control de Calidad Analítica Total
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Insights For Selling To Lorena

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorena is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lorena

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Lorena move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Lorena take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Lorena

Personality Compatibility


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