Lorena Scott

Pioneer
DISC Type : IDS

Chief People Officer & Head of Customer Experience at Relay

Toronto, Ontario, Canada

Overview

Lorena is a strategic People and Culture Leader with extensive experience as a Chief People Officer at scale-up companies like Relay and CaseWare International. Described by colleagues as compassionate, authentic, and kind, she excels at mentoring teams and transforming people operations. She is an alumna of Harvard Business School and Babson College.

She has a passion for creating emotionally compelling consumer experiences, stemming from her background as an investor and an operator. Lorena previously founded her own e-commerce business in the health & wellness and mom & baby categories, showcasing her entrepreneurial spirit and focus on building deep relationships with customers.

Unique fact: Lorena identifies as a "Reformed Investor turned Operator, " highlighting her unique journey from finance to human-centric leadership.

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Scaling Company Culture
Her roles as a "Scale Up Advisor" and CPO in growth-stage companies demonstrate a focus on building and maintaining culture during rapid expansion.
Employee Experience
As Chief People Officer & Head of Customer Experience, she is focused on creating a positive and empowering environment, making employees feel welcomed and heard.
Empathetic Leadership
Recommendations consistently praise her for leading with empathy, grace, and authenticity, and for bringing the people of the organization to the forefront of decisions.

Media Appearances

Lorena has no verified media appearances

Work History

5-2025
Chief People Officer & Head of Customer Experience at Relay
5-2023 - 6-2025
VP People & Customer Experience at Relay
1-2023 - 5-2023
Personal goal pursuit at Career Break
6-2022 - 4-2023
Chief People Officer at Algolia
9-2020 - 2-2022
Chief People Officer at CaseWare International Inc.

Education

2005 - 2007
Education details unavailable from Harvard Business School
1995 - 1999
Education details unavailable from Babson College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Chief People Officer & Head of Customer Experience at Relay
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Insights For Selling To Lorena

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorena is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lorena

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lorena move?

  • They are generally fast movers and can take quick decisions
  • Can Lorena take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lorena

Personality Compatibility


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