Lorenza Marinelli

Wildcard
DISC Type : csi

Global Data & Analytics Manager at Dr. Schär

Bolzano, Trentino-Alto Adige, Italy

Overview

Lorenza Marinelli is the Global Data & Analytics Manager at Dr. Schär, where she has progressed through roles in e-commerce and marketing intelligence. Her expertise lies in converting complex data into actionable strategies, supported by a certification in Power BI Data Modeling with DAX.

Outside of her data-focused career, Lorenza shows a strong interest in social well-being. She is a passionate advocate for health awareness and actively encourages community support through charitable donations, viewing collective health as a precious asset that must be protected by everyone.

She recently attended The MarTech Summit in London, reflecting on the universal industry challenges of speed, governance, personalisation, and trust.

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

MarTech Trends
Attended The MarTech Summit, noting key industry challenges like speed, governance, and personalisation, showing a keen interest in the future of marketing technology.
Data-Driven Strategy
Her career focuses on turning complex data into actionable recommendations and strategies using performance metrics like OKRs and KPIs.
E-commerce Operations
Successfully coordinated the launch of Dr. Schär's online store for the Italian market, demonstrating direct experience in digital retail.

Media Appearances

Lorenza has no verified media appearances

Work History

9-2025
Global Data & Analytics Manager at Dr. Schär
1-2025 - 9-2025
Italy E-commerce Coordinator at Dr. Schär
6-2022 - 9-2025
Global Marketing Intelligence Data & Insight Specialist at Dr. Schär
12-2021 - 5-2022
Marketplace Expert at Wimex S.r.l.
7-2021 - 12-2021
Digital Marketplace Specialist at Gruppo Miroglio

Education

2017 - 2018
Laurea Magistrale LM (Postgraduate year 2) from Université catholique de Lille
2016 - 2017
Laurea Magistrale LM (Postgraduate year 1) from Université d'Orléans

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bolzano, Trentino-Alto Adige, Italy Job Level : Middle Designation : Global Data & Analytics Manager at Dr. Schär
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Insights For Selling To Lorenza

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorenza is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lorenza

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Lorenza move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lorenza take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lorenza

Personality Compatibility


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