Lorenza Marinelli in

Lorenza Marinelli

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Global Data & Analytics Manager at Dr. Schär
📍 Bolzano, Trentino-Alto Adige, Italy

Lorenza Marinelli is the Global Data & Analytics Manager at Dr. Schär, where she has progressed through roles in e-commerce and marketing intelligence. Her expertise lies in converting complex data into actionable strategies, supported by a certification in Power BI Data Modeling with DAX.

Outside of her data-focused career, Lorenza shows a strong interest in social well-being. She is a passionate advocate for health awareness and actively encourages community support through charitable donations, viewing collective health as a precious asset that must be protected by everyone.

She recently attended The MarTech Summit in London, reflecting on the universal industry challenges of speed, governance, personalisation, and trust.

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Experience
7 Years
Current Role
Global Data & Analytics Manager
Job Level
Middle
Location
Bolzano, Trentino-Alto Adige, Italy
Personality Overview

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Priorities

Topics Lorenza cares about

MarTech Trends
Attended The MarTech Summit, noting key industry challenges like speed, governance, and personalisation, showing a keen interest in the future of marketing technology.
Data-Driven Strategy
Her career focuses on turning complex data into actionable recommendations and strategies using performance metrics like OKRs and KPIs.
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Career

Work history

9-2025
Global Data & Analytics Manager
Dr. Schär
1-2025 - 9-2025
Italy E-commerce Coordinator
Dr. Schär
6-2022 - 9-2025
Global Marketing Intelligence Data & Insight Specialist
Dr. Schär
12-2021 - 5-2022
Marketplace Expert
Wimex S.r.l.
7-2021 - 12-2021
Digital Marketplace Specialist
Gruppo Miroglio
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2017 - 2018
Laurea Magistrale LM (Postgraduate year 2)
Université catholique de Lille
2016 - 2017
Laurea Magistrale LM (Postgraduate year 1)
Université d'Orléans
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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