Fiona Wood

Questioner
DISC Type : c

Digital Commerce Manager - Owned Channels & Technology at Edrington

United Kingdom

Overview

Fiona is the Digital Commerce Manager for Owned Channels & Technology at Edrington. A graduate of Glasgow Caledonian University, she is a Certified Product Manager with a background in digital project management. She has progressed through several technology-focused roles within the company.

Outside of work, Fiona is passionate about community involvement. She mentors students through the Career Ready programme and participates in significant fundraising challenges, such as walking 30km to raise money for charities that fight poverty in Glasgow.

Fiona took part in a fundraising walk where every dollar she raised was triple-matched by her employer, Edrington.

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Digital Commerce
Her role is dedicated to managing and advancing the technology behind Edrington's owned digital commerce channels in the US market.
Product Management
She holds multiple certifications, including Certified Product Manager and Professional Scrum Product Owner, indicating a deep interest in product development methodologies.
Community Mentorship
Volunteers as a mentor for the Career Ready programme, guiding students over an 18-month period to help them achieve their professional goals.

Media Appearances

Fiona has no verified media appearances

Work History

7-2024
Digital Commerce Manager - Owned Channels & Technology at Edrington
3-2023 - 7-2024
Digital Project Manager at Edrington
10-2021 - 2-2023
Junior Digital Project Manager at Edrington
4-2020 - 9-2021
Investor Relations Associate at Foresight Group
11-2018 - 4-2020
Retail Investors Relations Assistant at Foresight Group

Education

2011 - 2015
1st Class Bachelor’s Degree from Glasgow Caledonian University
2005 - 2011
High School from North Berwick High School

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Middle Designation : Digital Commerce Manager - Owned Channels & Technology at Edrington
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Insights For Selling To Fiona

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fiona is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Fiona

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fiona move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Fiona take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Fiona

Personality Compatibility


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