Humberto Hernandez

Activist
DISC Type : Cd

Senior Vice President International Business Development at Kiehl's Since 1851

New York, New York, United States

Overview

Humberto Hernandez is a seasoned executive with over 20 years in the luxury and beauty sectors, currently serving as SVP at Kiehls. His expertise spans global brand strategy for 67 countries, D2C, retail, and P&L management, backed by an MBE from MIT.

He has a strong focus on people, with a passion for developing multi-cultural talent and building brand equity through customer-centric approaches. He has demonstrated interest in major consumer goods and technology companies like Procter & Gamble and Google.

Unique fact: Humberto created and rolled out the CRM and e-Business strategy for LOréals Luxury Division across nine countries in Latin America.

Personality Overview

Observative

Perfectionist

Meticulous

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Global Brand Strategy
He co-creates and implements global brand strategy across 67 countries for Kiehl's, focusing on business models and go-to-market execution.
D2C & E-Commerce
Possesses deep knowledge in Direct-to-Consumer models, CRM, and e-Commerce, having built these capabilities for L'Oréal in Latin America.
Talent Development
His profile highlights a commitment to developing multi-cultural talents as a core part of his management philosophy.

Media Appearances

Humberto has no verified media appearances

Work History

10-2016
Senior Vice President International Business Development at Kiehl's Since 1851
3-2013 - 10-2016
General Manager, American Brands at L'Oréal
8-2008 - 2-2013
Area Manager Europe Middle East & Africa at L'Oréal
2-2006 - 7-2008
CRM & e-Business Director LATAM at L'Oréal
9-2002 - 1-2006
Digital Marketing Manager at L'Oréal

Education

2017 - 2017
MBE from Massachusetts Institute of Technology
2007 - 2007
Strategic Vision post grade from INSEAD

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York, New York, United States Job Level : Leadership Designation : Senior Vice President International Business Development at Kiehl's Since 1851
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Insights For Selling To Humberto

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Humberto is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Humberto

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Humberto move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Humberto take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Humberto

Personality Compatibility


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