Lorenzo Pretti

Critic
DISC Type : C

Director of Marketing at Facile.it

Greater Milan Metropolitan Area, Italy

Overview

Lorenzo is the Director of Marketing at Facile. it, leveraging extensive experience in e-commerce and P&L management from his time at Zalando and Rinascente. He has a track record of leading digital transformations and defining commercial strategy for multi-billion dollar markets. He holds a Masters from ESCP Business School.

Outside of his core role, Lorenzo shows a keen interest in the evolution of digital marketing and enjoys attending industry events and networking with peers. He follows leading companies like Nike and Gartner to stay updated on consumer and technology trends.

He successfully led the launch of the Rinascente e-commerce website, a complex project that took over a year to complete.

Personality Overview

Negotiator

Critic

Precise

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

E-commerce Strategy
He has a deep background in leading e-commerce P&L and commercial strategy for major retail brands like Rinascente and Zalando.
Digital Transformation
His experience includes leading the digital transformation for established companies, as seen in his role launching Rinascente's online store.
Performance Marketing
A core area of his expertise involves defining investment strategies for performance marketing and CRM to drive online growth.

Media Appearances

Lorenzo has no verified media appearances

Work History

11-2021
Director of Marketing at Facile.it
5-2019 - 11-2021
Director of E-commerce at Rinascente
2-2018 - 5-2019
General Manager Southern Europe ( Interim ) at Zalando
5-2017 - 5-2019
Head of Commercial Planning and Strategy Southern Europe at Zalando
8-2015 - 6-2017
Senior Manager - Commercial Planning and Strategy (Southern Europe) at Zalando

Education

2013 - 2014
Master in European Business from ESCP Business School
2004 - 2011
Master's degree from Università di Trento

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Milan Metropolitan Area, Italy Job Level : Mid-senior Designation : Director of Marketing at Facile.it
URL has been copied!

Insights For Selling To Lorenzo

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorenzo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Lorenzo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Lorenzo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lorenzo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lorenzo

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.