Lorenzo Pretti in

Lorenzo Pretti

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Director of Marketing at Facile.it
📍 Greater Milan Metropolitan Area, Italy

Lorenzo is the Director of Marketing at Facile. it, leveraging extensive experience in e-commerce and P&L management from his time at Zalando and Rinascente. He has a track record of leading digital transformations and defining commercial strategy for multi-billion dollar markets. He holds a Masters from ESCP Business School.

Outside of his core role, Lorenzo shows a keen interest in the evolution of digital marketing and enjoys attending industry events and networking with peers. He follows leading companies like Nike and Gartner to stay updated on consumer and technology trends.

He successfully led the launch of the Rinascente e-commerce website, a complex project that took over a year to complete.

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Experience
15 Years
Current Role
Director of Marketing
Job Level
Mid-senior
Location
Greater Milan Metropolitan Area, Italy
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lorenzo cares about

E-commerce Strategy
He has a deep background in leading e-commerce P&L and commercial strategy for major retail brands like Rinascente and Zalando.
Digital Transformation
His experience includes leading the digital transformation for established companies, as seen in his role launching Rinascente's online store.
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Career

Work history

11-2021
Director of Marketing
Facile.it
5-2019 - 11-2021
Director of E-commerce
Rinascente
2-2018 - 5-2019
General Manager Southern Europe ( Interim )
Zalando
5-2017 - 5-2019
Head of Commercial Planning and Strategy Southern Europe
Zalando
8-2015 - 6-2017
Senior Manager - Commercial Planning and Strategy (Southern Europe)
Zalando
In the press

Media appearances

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Education
2013 - 2014
Master in European Business
ESCP Business School
2004 - 2011
Master's degree
Università di Trento
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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